Was skeptical at first since there are a lot of knockoffs out there for way less than the $9.95 this cable costs. If this was just a 3rd party knockoff it wouldn't be worth it by a longshot.
But I contacted all4cellular and their customer service staff responeded very quickly that this was indeed an OEM Apple cable. With that it was a no brainer.
Since the new lightning cables have a chip in them, knockoffs can have issues working at all, or only work on one side of the cable (I'm sure they'll get better and longer they are out).
This being an Apple product for half the price of a new one was the deciding factor. I needed an extra for the car and this one shipped fast and worked perfectly.